On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior : moderating role of customer intimacy
Year of publication: |
2023
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Authors: | Garrouch, Karim ; Ghali, Zohra |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-12
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Subject: | Customer citizenship behavior | Customer intimacy | Mobile shopping apps | Perceived values | Well-being | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Mobile application | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Kundenwert | Customer value | Deutschland | Germany | Arbeitsverhalten | Work behaviour |
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