Linking prestige perception with consumption experience, loyalty, and WOM
Riza Casidy and Walter Wymer
| Year of publication: |
2016
|
|---|---|
| Authors: | Casidy, Riza ; Wymer, Walter |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 4, p. 540-558
|
| Subject: | Higher education | Loyalty | WOM | Perceived external prestige | Institutional image | Student experience | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution | Reputation | Wahrnehmung | Perception | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-06-2015-0113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011571126