Linking public relations tactics to long-term success : an investigation of how communications contribute to trust, satisfaction, and commitment in a nonprofit organization
Julie O'Neil
| Year of publication: |
2008
|
|---|---|
| Authors: | O'Neil, Julie |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 14.2008, 3/4, p. 263-274
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Verantwortung | Responsibility | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Nonprofit-Organisation | Nonprofit organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003825708