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Linking resource-advantage (R-A) theory and service-dominant (S-D) logic : an integrative framework of service innovation research
Verma, Rajeev, (2012)
Service delivery innovation architecture : an empirical study of antecedents and outcomes
Verma, Rajeev, (2014)
New Service Development (NSD): Role of Customer Contact Executives
Jayasimha, K. R., (2007)