Linking resource-advantag (R-A) theory and service-dominant (S-D) logic : an integrative framework of service innovation research
Rajeev Verma and K. R. Jayasimha
| Year of publication: |
2012
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|---|---|
| Authors: | Verma, Rajeev ; Jayasimha, K. R. |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 26143793. - Vol. 2.2012, 4, p. 306-323
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010049009