Linking thinking styles to sales performance : the importance of creativity and subjective knowledge
Mark D. Groza, David A. Locander, Charles H. Howlett
| Year of publication: |
October 2016
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|---|---|
| Authors: | Goza, Mark D. ; Locander, David A. ; Howlett, Charles H. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4185-4193
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| Subject: | Thinking styles | Creativity | Creative selling | Role ambiguity | Business-to-business sales | Kreativität | Verkaufspersonal | Salespeople | Verkauf | Selling | Kognition | Cognition | B-to-B-Marketing | Business-to-business marketing | Wissen | Knowledge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.03.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011553953