Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Year of publication: |
2016
|
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Authors: | Chawla, Deepak ; Sondhi, Neena |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 12.2016, 4, p. 508-533
|
Subject: | chocolate consumption | consumer buying decisions | psychographic variables | Indian consumers | logit regression | emerging markets | India | Indien | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Markenführung | Brand management | Schwellenländer | Emerging economies |
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