Location-aware real-time recommender systems for brick-and-mortar retailers
Daniel Zeng, Yong Liu, Ping Yan, Yanwu Yang
| Year of publication: |
2021
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|---|---|
| Authors: | Zeng, Daniel ; Liu, Yong ; Yan, Ping ; Yang, Yanwu |
| Published in: |
INFORMS journal on computing : JOC. - Catonsville, MD : INFORMS, ISSN 1091-9856, ZDB-ID 1316077-1. - Vol. 33.2021, 4, p. 1608-1623
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| Subject: | brick-and-mortar stores | location-aware recommendation | recommender systems | Personalisierung | Personalization | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |