Location-based advertising: context and consumer behavior
vorgelegt von Dominik Molitor
| Year of publication: |
[2015] ; 1st Edition
|
|---|---|
| Authors: | Molitor, Dominik |
| Institutions: | epubli GmbH (publisher) |
| Publisher: |
Berlin : epubli Verlag |
| Subject: | Location based services | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] ; Description [epubli.de] ; Description [deposit.dnb.de] ; Description [epubli.de] ; Description [epubli.de] ; Description [epubli.de] |
| Extent: | XII, 114 Seiten Illustrationen 21 cm x 14.8 cm, 207 g |
|---|---|
| Series: | Electronic commerce & digital markets : ecm. - Hamburg : Libri Plureos GmbH, ISSN 2199-7608, ZDB-ID 2796631-8. - Vol. Volume 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Ludwig-Maximilians-Universität München, 2014 |
| Notes: | Zusammenfassung in englischer Sprache Zusammenfassung in deutscher Sprache |
| ISBN: | 3-7375-2384-3 ; 978-3-7375-2384-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011417571