Logistics mode strategy of firms selling fresh products on e-commerce platforms with private brand introduction
Yuqiu Xu, Jia Wang, Kaiying Cao
| Year of publication: |
2023
|
|---|---|
| Authors: | Xu, Yuqiu ; Wang, Jia ; Cao, Kaiying |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-17
|
| Subject: | Freshness-keeping effort | Logistics mode | Platform private brand | Third-party store | Electronic Commerce | E-commerce | Logistik | Logistics | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Markenführung | Brand management | Handelsmarke | Store brand | Lieferkette | Supply chain | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103306 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303135