Long tail or steep tail? : a field investigation into how online popularity information effects the distribution of customer choices

Catherine Tucker; Juanjuan Zhang

Year of publication:	2007
Other Persons:	Tucker, Catherine (contributor) ; Zhang, Juanjuan (contributor)
Publisher:	Cambridge, Mass. : MIT Sloan School of Management
Subject:	Handelsmarketing \| Retail marketing \| Internet \| Informationsversorgung \| Information provision \| Konsumentenverhalten \| Consumer behaviour \| Entscheidung unter Unsicherheit \| Decision under uncertainty \| Category Management \| Category management

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