Look at me! : look at me! ; conspicuous brand usage, self-brand connection, and dilution
Rosellina Ferraro, Amna Kirmani, and Ted Matherly
| Year of publication: |
2013
|
|---|---|
| Authors: | Ferraro, Rosellina ; Kirmani, Amna ; Matherly, Ted |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 4, p. 477-488
|
| Subject: | brand dilution | flaunting | impression management | self-brand connection | social influence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786168