Look! Don't let it weigh you down : the effect of visual density on perceived product heaviness and evaluation
Yuna Choe, Youseok Lee, Haipeng (Allan) Chen, Sang-Hoon Kim
| Year of publication: |
2021
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|---|---|
| Authors: | Choe, Yuna ; Lee, Youseok ; Chen, Haipeng ; Kim, Sang-hoon |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 35-47
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| Subject: | Mobile devices | Perceived heaviness | Product evaluation | Visual density | Weight perception | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Markenimage | Brand image | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.12.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012494224