Loss aversion, intellectual inertia, and a call for a more contrarian science : a reply to Simonson & Kivetz and Higgins & Liberman
Year of publication: |
July 2018
|
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Authors: | Gal, David ; Rucker, Derek D. |
Other Persons: | Higgins, E. Tory (contributor) ; Liberman, Nira (contributor) |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 3, p. 533-539
|
Subject: | Loss aversion | Sociology of science | Contrarian science | Risikoaversion | Risk aversion | Wissenschaft | Science | Prospect Theory | Prospect theory |
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