"LOV" and the big screen : a value-system segmentation of movie goers
June Marchand; Zakaria Khallaayoune
Year of publication: |
2010
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Authors: | Marchand, June ; Khallaayoune, Zakaria |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 18.2010, 3/4, p. 177-188
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Subject: | Kino | Movie theatre | Werbung | Advertising | Marktsegmentierung | Market segmentation | Messung | Measurement |
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