Love, desire, and identity : a conditional integration theory of the love of things
Aaron C. Ahuvia, Rajeev Batra, and Richard P. Bagozzi
| Year of publication: |
2009
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|---|---|
| Authors: | Ahuvia, Aaron C. ; Batra, Rajeev ; Bagozzi, Richard P. |
| Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 342-357
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| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Emotion | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003915638