Loyalty card programs, customer relationship and information technology : an exploratory approach

Alan D. Smith and Jodi A. Potter

Year of publication:	2010
Authors:	Smith, Alan D. ; Potter, Jodi A.
Published in:	International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 4.2010, 1/2, p. 65-92
Subject:	Pittsburgh (Pa.) \| Kundenbindungsprogramm \| Loyalty program \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Einzelhandel \| Retail trade \| Empirische Methode \| Empirical method \| USA \| United States

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10003953748

A service of the