Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-commerce environment

Kathleen Sindell

The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your marketing -- Virtually selling everything -- Anticipating your customers' needs -- Online lead generation management, security, and privacy -- Reducing costs and increasing customer loyalty at the interaction center -- Increasing customer loyalty with data mining -- Developing eCRM projects

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Year of publication:	c2001
Authors:	Sindell, Kathleen
Institutions:	NetLibrary, Inc (contributor)
Publisher:	Chicago, Ill : Dearborn Financial Pub
Subject:	Electronic Commerce \| E-commerce \| Internet \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Kundenmanagement \| Beziehungsmanagement \| Kundenbindung \| Telemarketing \| Online-Publikation \| Online-Marketing