Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Klaus-Peter Wiedmann; Nadine Hennigs; Christiane Klarmann
| Year of publication: |
2012
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|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Klarmann, Christiane |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 7, p. 544-566
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| Subject: | Markenführung | Brand management | Markenrecht | Trademark law | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009568323