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Macro and exogenous factors in computational advertising : key issues and new research directions

Natali Helberger, Jisu Huh, George Milne, Joanna Strycharz and Hari Sundaram
Year of publication:
2020
Authors: Helberger, Natali ; Huh, Jisu ; Milne, George ; Strycharz, Joanna ; Sundaram, Hari
Subject: Computational advertising | Werbung | Advertising
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