Macromarketing, the indispensable discipline : introduction the the special issue
Clifford J. Shultz and William L. Wilkie
| Year of publication: |
2021
|
|---|---|
| Authors: | Shultz, Clifford J. ; Wilkie, William L. |
| Subject: | macromarketing | marketing | marketing ethics | marketing history | marketing systems | social justice | sustainability | well-being | Marketing | Marketingtheorie | Marketing theory | Soziale Gerechtigkeit | Social justice |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720983405 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012485414