Make a good impression : recommend different products for self-presentation
Lili Wang, Hanyu (Yuki) Chen and Xuan Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Lili ; Chen, Hanyu (Yuki) ; Zhang, Xuan |
| Published in: |
Australian journal of management. - London : Sage, ISSN 1327-2020, ZDB-ID 2011797-8. - Vol. 49.2024, 4, p. 581-604
|
| Subject: | Materialism | need for uniqueness | product type | self-affirmation | self-presentation | WOM |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/03128962231166246 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210694