When it rains, it pours? : the impact of weather on customer returns in the brick-and-mortar retail store
Jianhao Hu, Xuan Zhang, Hanyu (Yuki) Chen, Wanyue Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Hu, Jianhao ; Zhang, Xuan ; Chen, Hanyu (Yuki) ; Li, Wanyue |
| Subject: | Brick-and-mortar retail | Customer return | Meteorological psychology | Weather | Wetter | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103664 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462253