"Make measurable what is not so": consumer mix modeling for the evolving media world
Year of publication: |
2008
|
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Authors: | Hallward, John |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 3, p. 339-351
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Messung | Measurement |
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