Make the photo in good shape : the matching effect of photo shapes and donation appeals on donation intentions
Chundong Zheng, Fangyuan Qian, Jiehang Song, Han Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Zheng, Chundong ; Qian, Fangyuan ; Song, Jiehang ; Wang, Han |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103657, p. 1-14
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| Subject: | Donation appeals | Donation intentions | Information processing style | Photo shapes | Processing fluency | Fundraising | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103657 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462238