No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Chundong Zheng, Huan Niu, Han Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Zheng, Chundong ; Niu, Huan ; Wang, Han |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 21.2024, 1, p. 27-49
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| Subject: | Browsing intention | Donor's avoidance behavior | Forwarder | Online charity fundraising | Title | Fundraising | Wohltätigkeit | Charity | Nonprofit-Organisation | Nonprofit organization | Gemeinnützige Organisation | Charitable organization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-022-00361-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501137