Making B2B sales interactions valuable : a social and symbolic perspective
Lena Hohenschwert
| Year of publication: |
2013
|
|---|---|
| Authors: | Hohenschwert, Lena |
| Publisher: |
Lund : Lund University School of Economics and Management, Institute of Economic Research |
| Subject: | Value Creation | B2B Marketing | Sales Interactions | Symbolic Interactionism | Selling | B-to-B-Marketing | Business-to-business marketing | Verkauf | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Verkaufspersonal | Salespeople |
| Extent: | 1 Online-Ressource (circa 287 Seiten) |
|---|---|
| Series: | Lund studies in economics and management. - Lund : Lund University, ZDB-ID 3006551-3. - Vol. 128 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 978-91-7473-501-7 ; 978-91-7473-487-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012322172