Making bad look good : the counterpersuasive effects of natural labels on (dangerous) vice goods
Cassandra Denise Davis, Scot Burton
| Year of publication: |
2019
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|---|---|
| Authors: | Davis, Cassandra Denise ; Burton, Scot |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 271-282
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| Subject: | Natural label claims | Graphic Pictorial Health Warnings | Vice goods | Tobacco advertising | Controversial industries | Rauchen | Smoking | Warenkennzeichnung | Product labelling | Werbung | Advertising | Gesundheitsrisiko | Health risk | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.07.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105028