Making customers more likely to come back : the role of background colour in triggering arousal to influence memory, attitude, and patronage intention
Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang
| Year of publication: |
2024
|
|---|---|
| Authors: | Hsieh, Ai-Yun ; Lo, Shao-Kang ; Hwang, Yujong |
| Subject: | Arousal | Background colour | Galvanic skin response | Memory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09610-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078506