Making every customer relationship count : exploring the business drivers and technology enablers of customer relationship management
Bill Schmarzo
| Year of publication: |
2001
|
|---|---|
| Authors: | Schmarzo, Bill |
| Published in: |
Customer Relationship Management : the ultimate guide to efficient use of CRM. - Braunschweig : Vieweg, ISBN 3-528-05752-1. - 2001, p. 71-81
|
| Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003521829