Making sense of sensory brand experience : constructing an integrative framework for future research
Dongmei Zha, Pantea Foroudi, Zhongqi Jin, T.C. Melewar
| Year of publication: |
2022
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|---|---|
| Authors: | Zha, Dongmei ; Foroudi, Pantea ; Jin, Zhongqi ; Melewar, T. C. |
| Published in: |
International journal of management reviews. - Oxford : Wiley-Blackwell, ISSN 1468-2370, ZDB-ID 2026303-X. - Vol. 24.2022, 1, p. 130-167
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| Subject: | Markenführung | Brand management | Wahrnehmung | Perception | Zitationsanalyse | Citation analysis | 1994–2019 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijmr.12270 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012795396