An assessment of customer experience concept : looking back to move forward
Dongmei Zha, Reza Marvi, Pantea Foroudi, Charles Dennis, Akiko Ueno, Zhongqi Jin and TC Melewar
| Year of publication: |
2022
|
|---|---|
| Authors: | Zha, Dongmei ; Marvi, Reza ; Foroudi, Pantea ; Dennis, Charles ; Ueno, Akiko ; Jin, Zhongqi ; Melewar, T. C. |
| Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 260-288
|
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012609400