Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chingching Chang
| Year of publication: |
2010
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|---|---|
| Authors: | Chang, Chingching |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 4, p. 399-415
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| Subject: | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Sortiment | Retail assortment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003963759