Making Your Service Blueprint Pay Off!

Argues that many blueprinting efforts are short‐term in focus and lead to the wrong response. Analyses examples in a range of industries, offering planning approaches and tactics for a successful serviceblueprint. Concludes that service blueprinting constitutes a major effort, therefore the result should be optimized in terms of value the customer receives, the service mix from the customer′s point of view and consistent signals to the organization.

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Year of publication:	1990
Authors:	Baum, Stephen H.
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 4.1990, 3, p. 45-52
Publisher:	MCB UP Ltd
Subject:	Optimization \| Planning \| Service operations \| Service quality \| Strategy

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000002518 [DOI]
Source:	Other ZBW resources

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