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Managed campaigns and data-augmented auctions for digital advertising

Dirk Bergemann, Alessandro Bonatti and Nick Wu
Year of publication:
17 April 2023
Authors: Bergemann, Dirk ; Bonatti, Alessandro ; Wu, Nianqiang
Publisher: London : Centre for Economic Policy Research
Subject: Data | Advertising | Competition | Digital Platforms | Auctions | AutomatedBidding | Managed Advertising Campaigns | Matching | Price Discrimination | Online-Marketing | Internet marketing | Werbung | Auktionstheorie | Auction theory | Digitale Plattform | Digital platform | Auktion | Auction | Preisdifferenzierung | Price discrimination | Electronic Commerce | E-commerce | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy
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