Management of competition among sellers and its performance implications for business-to-business electronic platforms : dynamic analysis by VAR model
Year of publication: |
2015
|
---|---|
Authors: | Li, Xiaoling ; Ren, Xingyao ; Zheng, Xu |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 6.2015, 2, p. 199-222
|
Subject: | CRM | Electronic commerce | Marketing tactics | Platform firm | Seller competition | Two-sided market | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Wettbewerb | Competition | Marktstruktur | Market structure |
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