Managerial applications of multivariate analysis in marketing
James H. Myers ; Gary M. Mullet
| Year of publication: |
2003
|
|---|---|
| Authors: | Myers, James H. ; Mullet, Gary M. |
| Publisher: |
Chicago, Ill. : American Marketing Association |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 395 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87757-301-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004406502