Managerial response strategies to eWOM : a framework and research agenda for webcare
Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Edward C. Malthouse
| Year of publication: |
2023
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|---|---|
| Authors: | Lopes, Ana Isabel ; Dens, Nathalie ; Pelsmacker, Patrick de ; Malthouse, Edward C. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 98.2023, p. 1-18
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| Subject: | Conceptual framework | eWOM | Managerial responses | Online reviews | Research agenda | Webcare | Virales Marketing | Viral marketing | Führungskräfte | Managers | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104739 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014304449