Managing a hotel's image on TripAdvisor
Peter O'Connor
| Year of publication: |
2010
|
|---|---|
| Authors: | O'Connor, Peter |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 19.2010, 7, p. 754-772
|
| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701700