Managing brand associations to drive customers' trust and loyalty in Vietnamese banking
| Year of publication: |
2013
|
|---|---|
| Authors: | Phan, Kim Ngoc ; Ghantous, Nabil |
| Published in: |
The international journal of bank marketing : IJBM. - Bradford : Emerald, ISSN 0265-2323, ZDB-ID 3952770. - Vol. 31.2013, 6 (6.9.), p. 456-480
|