Managing brand associations to drive customers' trust and loyalty in Vietnamese banking
Kim Ngoc Phan and Nabil Ghantous
| Year of publication: |
2013
|
|---|---|
| Authors: | Phan, Kim Ngoc ; Ghantous, Nabil |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 31.2013, 6, p. 456-480
|
| Subject: | Brand associations | Trust | Loyalty | Customers' experience | Corporate | Social compliance | Vietnam | Brands | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Viet Nam | Vertrauen | Confidence | Markenartikel | Brand | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010189487