Managing brands in a prickly digital world
Year of publication: |
2015
|
---|---|
Authors: | Sexton, Donald E. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 3, p. 237-241
|
Subject: | Beschwerdemanagement | Complaint management | Social Web | Social web | Markenführung | Brand management |
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