Measuring multinational enterprise marketing performance
Year of publication: |
[2016]
|
---|---|
Authors: | Sexton, Donald E. |
Published in: |
Multinational enterprise management strategies in developing countries. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0276-0. - 2016, p. 89-107
|
Subject: | Internationales Marketing | International marketing | Performance-Messung | Performance measurement | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation |
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