Managing customer experiences in online product communities
Year of publication: |
2011
|
---|---|
Authors: | Nambisan, Priya ; Watt, James |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 8, p. 889-895
|
Subject: | Social Web | Social web | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
-
Md Uzir Hossain Uzir, (2022)
-
"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty
Ho, Ching Wei, (2016)
-
Social media and hospital brands : a field study in Turkey
Güzel, Alper, (2015)
- More ...
-
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya, (2008)
-
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya, (2008)
-
James Watt : Born in Greenock 1736 ; Came to Birmingham 1774 ; Died in Birmingham 1819
Burstall, Frederick William, (1909)
- More ...