Managing customer relationships : a comprehensive literature review and future directions
Georgios Athanasoulias and Panos Chountalas
| Year of publication: |
2017
|
|---|---|
| Authors: | Athanasoulias, Georgios ; Chountalas, Panos |
| Published in: |
International journal of decision sciences, risk and management. - Genève : Inderscience, ISSN 1753-7169, ZDB-ID 2512276-9. - Vol. 7.2017, 1/2, p. 70-87
|
| Subject: | customer relationship management | CRM | decision-making software systems | business intelligence | customer needs | customer loyalty | Beziehungsmarketing | Relationship marketing | Softwareentwicklung | Software development | Betriebliches Informationssystem | Business intelligence system | Software |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011797301