Managing customer relationships: the technology adoption life cycle
Geoffrey A. Moore
| Year of publication: |
2004
|
|---|---|
| Authors: | Moore, Geoffrey A. |
| Published in: |
Managing customer relationships : a strategic framework. - Hoboken, New Jersey : John Wiley & Sons, ISBN 0-471-48590-X. - 2004, p. 489-497
|
| Subject: | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | Lebenszyklus | Life cycle | Innovationsakzeptanz | Innovation adoption | Produktlebenszyklus | Product life cycle |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002185499