Managing Customer Search via Bundling
| Year of publication: |
2020
|
|---|---|
| Authors: | Wu, Chenguang |
| Other Persons: | Chen, Jin (contributor) ; Chen, Ying-Ju (contributor) |
| Publisher: |
[2020]: [S.l.] : SSRN |
| Subject: | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
| Description of contents: |
Bundling has been a perva ...
|
freely available