Managing high-tech services using a CRM strategy
Donald F. Blumberg
| Year of publication: |
2003
|
|---|---|
| Authors: | Blumberg, Donald F. |
| Publisher: |
Boca Raton, Fla. : St Lucie Press |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 357 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-57444-346-1 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004766456