Managing Innovation in Thai Firms: Success Requirements and Marketing Processes
| Year of publication: |
1998
|
|---|---|
| Authors: | Basu, Kunal ; Weschasara, Guntalee |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Basu, Kunal and Weschasara, Guntalee (1998) Managing Innovation in Thai Firms: Success Requirements and Marketing Processes. Journal of Strategic Management, 1 (1). pp. 11-18. |
| Source: | BASE |
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