Managing Market Relationships : Methodological and Empirical Insights
| Year of publication: |
2017
|
|---|---|
| Authors: | Lindgreen, Adam |
| Publisher: |
Milton : Taylor and Francis |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | 1 online resource (273 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-351-15330-0 ; 1-351-15330-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014499624